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Hofstede Insights is a global Cultural Advisory founded 1985. Merged with a Finnish Human Capital Analytics company in 2012, we provide deep research driven business solutions by combining data analytics and human behaviour models.
Our consultants bring deep expertise and experience in strategy, human resources, finance, marketing, and other disciplines. Many of our consultants are acclaimed academics, with doctorate degrees and research experience in organizational development and related fields.

A global organisation of over 150 associate partners in 60+ countries, we are headquartered in Helsinki.

We use design thinking to solve customer challenges

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Latest articles

Five things you need to know about Organisation Culture

What is Organisational Culture: In simple terms, Organisational Culture is the way in which people in an organisation relate to each other, their work and the outside world, in comparison with other organisations. Your Organisational Culture shows how your organisation works: how things get done, the interactions between people, and employee relationships to their work and the outside … Continue reading Five things you need to know about Organisation Culture

How organisational culture and national culture impact your organisation

Think of a typical restaurant experience and how it plays out in each country you have visited. From how the food is produced to how it is presented in a restaurant as well as the social etiquette you have to follow at that restaurant. Just that one experience is a reflection of how culture is … Continue reading How organisational culture and national culture impact your organisation

Embracing an ESG Strategy for a ‘Future-Proof’ Corporation

In September 2021 shareholders of Exxon Mobil stunned Industry observers when they elected two Directors nominated by a coalition of investors who believed the company need to move towards cleaner energy. “How the industry chooses to respond to this clear signal will determine which companies thrive through the coming transition and which wither.” Andrew Logan, … Continue reading Embracing an ESG Strategy for a ‘Future-Proof’ Corporation

Building a flexible organisational culture for a transformative era

82% of millennials said that they consider the workplace’s technology when deciding whether or not to accept a position and 45% of this group are likely to quit a job with sub-par technology. Blended work environments might have become the norm in a post-pandemic world, but these findings pertain to Dell and Intel’s third Future … Continue reading Building a flexible organisational culture for a transformative era

5 tips to manage global virtual teams more effectively

The pandemic has exacerbated virtual working environments like no other event has done before. While many companies have shifted from a WFH model to hybrid work models, business travel is unlikely to hit pre-pandemic levels any time soon, if ever. This is likely to have a lasting impact on how global virtual teams are managed. … Continue reading 5 tips to manage global virtual teams more effectively

Six steps to build the perfect organisational culture

94% of executives and 88% of employees believe a distinct workplace culture is important to business success. This was one of the key findings of a Deloitte survey on core beliefs and culture. The survey’s findings confirmed that there is a strong correlation between employees who say they are “happy at work” and feel “valued … Continue reading Six steps to build the perfect organisational culture

Eight benefits of a well-defined organizational culture

A Gartner survey  in 2021 revealed that 91% of HR leaders are concerned about employee turnover in the immediate future. According to this survey, nearly 50% of employees hired over the last 12 months had two additional job offers. Another Gartner survey of 1,609 candidates between May and June 2021 found that nearly half of … Continue reading Eight benefits of a well-defined organizational culture

Six factors that contribute to organizational culture

According to PWC’s ‘Global Culture Survey 2021’, 69% of senior leaders credit much of their success during the pandemic to culture. This survey spanned 3,200 workers in more than 40 countries and revealed that strong cultures drive better business outcomes. The report adds that during a year that necessitated major changes for companies around the … Continue reading Six factors that contribute to organizational culture

Dangers of not taking an active approach to organization culture

According to a study by PWC in 2021, a majority (69%) of senior executives credit their success during the pandemic to culture. The 2021 Global Culture Survey by PWC interviewed 3,200 leaders and employees worldwide during a period that necessitated major changes for companies around the world. More than two-thirds of respondents said that their … Continue reading Dangers of not taking an active approach to organization culture

What is Organizational Culture: Importance, Types, Meaning, Definition and how to build it

1.  What is Organizational Culture: Organizational Culture is the way in which people or employees in an organization relate to each other, their work and the outside world, in comparison with other organizations. Your Organizational Culture definition or Corporate Culture shows how your organization works: how things get done, the interactions between people, and employee relationships to … Continue reading What is Organizational Culture: Importance, Types, Meaning, Definition and how to build it

The Future of Work and Organizational Culture

50% of India leaders agree there is a need to plan for multiple possible futures around the workplace and workforce but cost pressure and the fear of setting a precedent holds them back from taking action. India leaders increasingly agree that the workplace – which in the past was for the people – has now evolved into … Continue reading The Future of Work and Organizational Culture

Strategy or Culture – which comes first?

A 2022 Gallup survey revealed that employee engagement in the U.S. saw its first annual decline in a decade - dropping from 36% engaged employees in 2020 to 34% in 2021. This trend continued into early 2022, falling further to nearly 32%. The drop is significant, since employee engagement has been trending up in recent … Continue reading Strategy or Culture – which comes first?

Creating Effective Corporate Culture Training Programs: 11 Best Practices

Corporate culture has emerged as a defining factor in an organization's success or failure. Yet, despite its undeniable significance, many companies continue to grapple

7 Ways Corporate Culture Consulting Can Transform Your Company’s Dynamics

The concept of corporate culture is becoming a driving force behind organizational success. A robust corporate culture, when nurtured, can yield heightened productivity, improved employee

The Importance of Cross-Cultural Training in a Globalized World

Businesses are transcending borders and cultures at an unprecedented pace. The international workforce is becoming increasingly diverse, and organizations must adapt to this cultural melting pot to thrive.

The Role of Corporate Culture Consulting Firms in Modern Businesses

Corporate culture has become a key determinant of an organization's success. It influences employee satisfaction, productivity, and innovation while also playing a significant role in
attracting and retaining top talent.

13 Ways Organisational Culture Consulting Sparks Cultural Transformation

In the modern business landscape, organisational culture stands as a linchpin of success. A thriving corporate culture fosters employee engagement, innovation, and overall performance.

Building Resilience Through Corporate Culture Training: Navigating Change and Challenges

In today’s rapidly evolving business landscape, organisations face unprecedented levels of change and uncertainty. Building resilience to weather these challenges is vital for long-term success.

10 Strategies for Fostering an Organisational Culture in a Multigenerational Workforce

In today’s diverse and dynamic workforce, organizations face the challenge of fostering a cohesive and inclusive organizational culture that accommodates employees from different generations.

Unlocking the Secrets of Successful Cross-Cultural Communication: A 7-Step Guide

In today’s globalized world, cross-cultural communication has become a crucial skill for individuals and organizations alike.

15 Tips To Sustain Productivity Amid Organisational Changes

In the dynamic realm of modern business, organisations often find themselves undergoing various transformations, whether due to mergers, acquisitions, restructurings, or shifts in strategic direction.

Overcoming Resistance to Corporate Culture Training

In today’s fast-paced and dynamic business world, organizational culture plays a pivotal role in shaping the success and growth of companies. A well-defined corporate culture can drive employee engagement, enhance productivity, and foster innovation.

10 Ethical Considerations in the Transformation of Organizational Culture

Organizational culture is the bedrock upon which the identity and success of a company are built. As businesses continue to expand and adapt in an increasingly globalized world, the transformation of organizational culture becomes a pivotal step.

Cultivating Innovation: How to Foster an Organisational Culture of Creativity and Collaboration

Organisations that foster a culture of creativity and collaboration are more likely to thrive in the face of disruptive technologies and changing market demands. This blog explores the importance of cultivating innovation within an organisation and provides actionable strategies to foster a culture that nurtures creativity and collaboration.

Breaking Barriers: 10 Essential Tips for Effective Cross-Cultural Training

In today’s globalized world, organizations are increasingly recognizing the importance of fostering an inclusive and diverse workforce. As companies expand their operations across borders, understanding and effectively navigating different cultures becomes crucial for success.

Cultivating Innovation: How to Foster an Organisational Culture of Creativity and Collaboration

In today’s rapidly evolving world, innovation has become a key driver of success for organisations across industries. Organisations that foster a culture of creativity and collaboration are more likely to thrive in the face of disruptive technologies and changing market demands.

The Secrets Behind Successful Corporate Culture Consulting

In today’s highly competitive business landscape, organizations recognize the critical role that corporate culture plays in their success. A strong organizational culture can drive employee engagement, enhance productivity, attract top talent, and ultimately contribute to the company’s overall performance.

10 Unconventional Ways to Nurture a Thriving Organisational Culture

Organisational culture plays a vital role in the success and sustainability of any company. It encompasses the shared values, beliefs, behaviors, and practices that shape the work environment and employee experience.

10 Steps to Developing an Effective Cross-Cultural Training Program

In today’s globalized world, organisations are increasingly recognizing the importance of cross-cultural training programs to foster effective communication and collaboration among diverse teams. With the rise of globalization and international business operations, understanding and appreciating different cultural norms and values have become critical for success.

Shaping Organisational Culture: Steps for Leaders to Drive Positive Change

Organisational culture plays a crucial role in shaping the identity, values, and behaviors of a company. A strong and positive culture can drive employee engagement, enhance productivity, and contribute to the overall success of an organisation.

Top 10 Reasons Why Companies Need to Foster Organisational Culture

Organisational culture is an integral aspect of every successful company. It refers to the shared values, beliefs, and behaviors that shape the working environment and define the company’s identity. When organisations actively foster a positive and inclusive culture,

Unveiling the Power of Corporate Culture: Building Stronger Organisations from Within

Ever wondered what makes some companies so successful and why others fail? The answer lies in corporate culture. One of the most influential factors in shaping the success of an organisation is its corporate culture. The way employees think, behave, and interact with one another is deeply influenced by the organisational culture. In this blog … Continue reading Unveiling the Power of Corporate Culture: Building Stronger Organisations from Within

What are the Key Elements of an Effective Cross-cultural Training Program?

We know that the world is becoming more globalized and interconnected every day. As a result, it’s essential for businesses to understand the importance of cultural competence and diversity in the workplace.

Why Intersectionality is Important in D&I Efforts

Intersectionality was first coined by legal scholar Kimberlé Crenshaw in 1989, in reference to the ways in which Black women experience both racism and sexism in unique and interconnected ways.

How to Effectively Measure the Success of your D&I Initiatives

Diversity and inclusion (D&I) initiatives are becoming increasingly important for organizations, not only to promote fairness and equality, but also to improve business outcomes.

How can Cross-cultural Training Improve Team Communication and Collaboration?

In today’s globalized world, cultural diversity in the workplace is becoming increasingly common. The market for cross-cultural training is expected to grow at a CAGR of 7.05% from 2022 to 2027. This highlights the increasing need for organizations to allocate resources towards such training programs.

Why Is Employee Engagement Important For Organizational Success And How Can It Be Improved?

Employee engagement is a crucial factor that can make or break an organization’s success. It refers to the extent to which employees feel committed to their jobs, their colleagues, and the organization as a whole. Engaged employees are more productive, innovative, and loyal to their employers, which can lead to better business outcomes.

How Can Organizations Successfully Implement a Culture Change Initiative?

Cultural change initiatives are critical to the success of organizations in today’s rapidly evolving business landscape. Organizations must be willing to embrace change and adapt their cultures to remain competitive and meet the evolving needs of their customers, with 46% of job seekers looking for company culture as an important factor when applying for jobs.

How can organizations improve Cross-cultural communication to enhance collaboration & productivity?

In today’s globalized world, cross-cultural communication has become an essential component of any organization’s success. As companies expand their operations across the globe, they encounter a diverse range of cultures, languages, and beliefs.

What is the Impact of Organizational Culture on Productivity and Profitability

In today’s highly competitive business world, productivity and profitability are two crucial factors that determine the success of an organization. However, these factors are highly influenced by the organizational culture that prevails within the company.

What are the Most Effective Strategies for Transforming an Organization’s Culture?

Organizational culture is the collective behavior, beliefs, and values of an organization. A positive organizational culture can increase employee engagement, retention, productivity, and overall success.

What are the Best Practices for Building a Positive Organizational Culture?

In today’s competitive business environment, building a positive workplace culture is no longer just a bonus but a crucial element to attracting and retaining top talent, enhancing productivity, and driving business success.

How Can I Measure and Track Changes in my Organization’s Culture?

Measuring and tracking changes in organizational culture is essential for organizations to understand how their culture impacts employee engagement, productivity, and overall business success. A positive workplace culture can lead to increased employee satisfaction, retention, and profitability.

How can I Improve Employee Engagement and Retention Through Organizational Culture?

Have you ever wondered why some companies have a high employee turnover rate, while others have a loyal workforce that stays with the company for years? The answer lies in retention strategies through organizational culture.

The Influence of Corporate Social Responsibility on Organizational Culture

Corporate social responsibility (CSR) is a business practice that focuses on creating positive change in communities and the environment. CSR initiatives can take many forms, such as donating to charitable causes, implementing environmental protection policies, providing employee volunteer programs, or investing in job training.

The Importance of Employee Engagement in Building Strong Organizational Culture

Employee engagement is becoming increasingly important for organizations to foster a successful and productive work environment. It involves creating a culture in which employees feel connected to an organization’s mission, values, and goals.

The Impact of Transformational Leadership on Organizational Culture

Transformational leadership has been identified as a crucial factor in shaping organizational culture. Leaders who exhibit a transformational leadership style inspire and motivate their followers to achieve common goals, encourage innovation and creativity, and foster a positive work environment.

The Connection Between Employee Engagement and Organizational Culture

Employee engagement has become a critical issue for organizations in today’s business environment. It refers to the level of emotional connection employees have with their work, colleagues, and company.

How To Effectively Manage Organizational Change: A Step-By-Step Guide

Organizational change can be a daunting and challenging undertaking, especially for businesses that are already dealing with daily operations. But if managed effectively, it can lead to long-term business success and growth

7 Proven Steps For Successfully Managing Culture Change In Your Organization

Although organizational change management processes can help you successfully bring about cultural changes, there are also some common challenges to keep in mind. These include:

How To Lead A Successful Organizational Culture Change?

Organizational culture change is a difficult and daunting task. It requires strong leadership, clear communication, and strategic planning to ensure that the desired changes are implemented
successfully.

6 Benefits of Workplace Diversity, How To Create A More Inclusive Environment

Diversity in the workplace brings with it several benefits- both tangible and intangible. Let’s look at 6 of these benefits in detail:

Customer Story – Noor Bank

In 2018, Hofstede Insights had the opportunity to assist Noor Bank’s bank-wide culture transformation. Noor Bank was awarded the prestigious “Best Transformation and Strategy 2019” and CEO John Iossifidis the award for “Best Transformation Leader”.

M&A and Culture in India

India is likely to be the world’s fastest growing large economy this year (The Economist, May 2022). There is an ever-increasing number of Indian organisations who are partnering with organisations from other nationalities. Often, the same organisations are simultaneously collaborating and competing in different markets or product segments. In this melting pot of multi-dimensional relationships among … Continue reading M&A and Culture in India

Negotiation – The Indian way !

India is a fast-growing economy and in today’s networked world India is increasingly becoming an economic force to recon with. An ever-increasing number of people from halfway around the world are finding themselves across the table (or these days across computer screens!), negotiating business deals with their counterpart coming from this mystic land of apparent … Continue reading Negotiation – The Indian way !

The Culture Factor in a Multinational Organization

Several years back when I was helping a large Indian multinational company to build one global corporate identity across 20 countries, one of their American leaders told me that recently

Cross Cultural Communication: Who is right and Who is wrong?

GmbH is a large multi-national Automobile design and Manufacturing company headquartered in Germany. In Global Shared Service (GSS) organization

“Decoding the Challenge: Unraveling the Complexity of Changing Organizational Culture – Part 2”

Changing Organizational Culture – why is it so difficult? (Part 2) Clearly before you go about changing the Company culture you need to be equipped with enough data on 2 distinctive stages of your Culture, 1. The Current state of the Culture 2. The Target state of the Culture If one goes around the company … Continue reading “Decoding the Challenge: Unraveling the Complexity of Changing Organizational Culture – Part 2”

Changing Organizational Culture – why is it so difficult? Part – 1

Changing Organizational Culture – why is it so difficult? (Part 1) Organizational Culture is all pervasive in an organization. It is intricately woven into every layer of the organization. Built over a period right from its inception, it is shaped and influenced by several elements. Some of them are: Promoter / Founder CEO and the … Continue reading Changing Organizational Culture – why is it so difficult? Part – 1

What are the drivers of Organizational Culture

In a recent survey published in Forbes undertaken by The Alternative Board, 39% of respondents concluded that Management style is the key driver for Organizational or Company Culture. Employee experience weighed in second with 30% respondents and Company reputation garnered 18%. This survey of small businesses across industries also revealed that Business owners impacted culture … Continue reading What are the drivers of Organizational Culture

Does your Organization support a culture of innovation?

A recent revealed that most companies look inward for their innovation spark. The Deloitte Innovation Study 2021 surveyed business leaders from the fields of innovation, technology and business functions from a diverse set of industries, sizes and business models. The study reported that many programs kick off their process by looking internally for opportunities to … Continue reading Does your Organization support a culture of innovation?

All you need to know about the different types of Organizational culture

A 2021 PWC survey revealed that a strong Organizational Culture drives better business outcomes. The overriding consensus is that a 69% of senior leadership surveyed credit much of their success during the pandemic to culture. Almost 70% who said that their organizations were able to adapt over the past year also reported that their culture … Continue reading All you need to know about the different types of Organizational culture

Culture Insights – Edition 2: ‘Why an ESG strategy is critical for a ‘future-proof’ corporation’

The second edition of Culture Insights, a new video podcast series from Hofstede Insights India addressed a challenge many large organizations are confronted with. Culture Insights will explore evolving trends and the multiple facets of Organizational Culture. At Hofstede Insights we are focused on aligning Organizational Culture with Business Strategy and Purpose.  The second edition … Continue reading Culture Insights – Edition 2: ‘Why an ESG strategy is critical for a ‘future-proof’ corporation’

What is the optimal Organizational Culture?

As a global firm that works with leading corporates in the Organizational Culture space, there’s one question that we get asked a lot – “What is the perfect Organizational Culture?” In March 2022, a report from the company review site Comparably revealed its annual rankings of the companies with the best workplace culture. This ranking … Continue reading What is the optimal Organizational Culture?

The Role of leadership in Organizational Culture

A global survey of business leaders and employees by PWC in 2021 revealed that the pandemic has revealed that Organizational culture played a big part in lending companies a competitive edge during this challenging phase. At Hofstede Insights, we believe that leaders determine a great deal of what happens in an organization. This is particularly … Continue reading The Role of leadership in Organizational Culture

Why you need an optimal Organizational Culture for your ESG strategy to succeed

According to a report released by the US Business Roundtable in August 2019 Global sustainable investment now tops $30 trillion—up 68 percent since 2014 and tenfold since 2004.The acceleration has been driven by heightened social, governmental, and consumer attention on the broader impact of corporations, as well as by the investors and executives who realise … Continue reading Why you need an optimal Organizational Culture for your ESG strategy to succeed

How an optimal organizational culture can drive your safety culture

In the period between May 2020 and June 2021 India registered a total of 116 Industrial accidents in chemical and mining industries across the country. It highlights the need for a culture of safety. Can an optimal Organizational culture drive a culture of safety management? Let’s start by defining safety culture. Safety culture defined According … Continue reading How an optimal organizational culture can drive your safety culture

A successful digital transformation needs an optimal Organizational Culture

International Data Corporation (IDC) reported that global spending on the digital transformation (DX) of business practices, products, and organizations is expected to hit $1.8 trillion in 2022, an increase of 17.6% over 2021. According to the latest update to IDC’s Worldwide Digital Transformation Spending Guide, DX spending will sustain this pace of growth over the … Continue reading A successful digital transformation needs an optimal Organizational Culture

Culture – defined

We’ve seen a resurgence in interest across the world around Organizational Culture at a time when many large global corporations continue to operate in virtual or blended work environments. Research by Gartner revealed that 70% of HR leaders in a pre-pandemic world were confident they knew the culture their organization needed to propel business performance. … Continue reading Culture – defined

How organizational culture works without an office

In a global survey conducted with CIOs, respondents stated that fully remote work will likely transition to hybrid work in the future. About 15 to 16 percent stated their companies’ workforce worked remotely prior to the pandemic, and as of late 2020, 34 percent of respondents expected the workforce to be working remotely permanently. By … Continue reading How organizational culture works without an office

Can start-ups establish the optimal Organizational culture as they scale up Culture Insights – Edition one

The first edition of Culture Insights, the all-new video podcast from Hofstede Insights India addressed a challenge many start-ups are confronted with. Culture Insights will explore evolving trends and the multiple facets of Organizational Culture. The first edition featured Akhilesh Mandal (Managing Director India, Hofstede Insights) in conversation with Manu Parpia (Business Consultant / Former … Continue reading Can start-ups establish the optimal Organizational culture as they scale up Culture Insights – Edition one

Can AI augment your Organizational Culture?

A pre-pandemic report by McKinsey predicted that AI has the potential to deliver additional global economic activity of around $13 trillion by 2030, or about 16 percent higher cumulative GDP compared with 2018. This amounts to 1.2 percent additional GDP growth per year. This McKinsey survey was published around the same time as Pernod Ricard, … Continue reading Can AI augment your Organizational Culture?

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